With the recent design of Projekt19, I thought this blog would be a good place to give you more details on the processes of how we do things here. We want to create more posts like this in the future, so hopefully you find value in this post. If you have any suggestions please don’t hesitate to comment below.

The Brief

Projekt19 is a creative and dynamic design company offering website design and social media services and strategies. The company is small and works from remote offices currently in Ontario, the business plan is to access peers and customers through the internet. The company is targeting creative individuals and companies that want to have an online presence.

Supporting Words: Creative, Streamlined, Dynamic, Remote, Fresh

Ideas and concepts

Projekt19 has been an idea for over 2 years, and the logo design was the first thought, and it was one of the last things to be finalized. So these concepts span over a year of ideas, then sitting on them and then getting back into it. Usually our starting process starts with pen and paper, in this case that is true but I was unable to find our original sketches to show you.

First concepts were playing with the type treatments. We were unsure on how we were going to layout the type Projekt9teen, Projekt nineteen and finally Projekt19. With everything, brainstorming and discussion must happen to get the best end product. I think in the end we made the right decision going with the shortest possible wording.

After the first set of concepts we weren’t happy with the direction of the long name, so as mentioned above we shortened it to Projekt19. We made a simple type treatment, and started playing with symbols and colours.

Again, with every set of changes and concepts there should be something you have learned, and possibly liked enough to bring along to the next set of concepts. The type treatment was something we liked, and thought with a few more details we could make it work. But the symbol we created was just a symbol, had no value and just felt like a distraction.

We introduced the comment bubble and the integration of the number 19, we liked the idea, so we tried different placements and colour schemes. We also added a second symbol – the small little swoosh on the “o”. We thought this might help balance it out as it seemed weighted to the right. We really wanted to use blue but didn’t want to have blue be as powerful as it is with a lot of logos. We needed a strong secondary colour that could go toe to toe with the blue.

Final Versions

We decided on the blue and orange colour scheme, and we liked the idea of the comment 19 to sit on the baseline and have the same vertical height. The number needed to be as important as the word. What we thought was the final version, we decided to get some extra feedback. We uploaded the logo design to concept feedback, hoping to get some critical feedback to really push the logo as far as we could get it.

We received some great feedback and ended up with a slightly different logo. You will notice there are very small changes, the main one being the deletion of the swoosh, and the kerning or our type. We also altered the “1″ we thought it was distinct enough and could be misinterpreted as a single line.